Forward Sports Marketing

Speed. Precision. Integrity.

Established in 2006, FSM is an industry leading agency for sponsor placement and activation in Motorsports. FSM works with race teams, racing series, and sanctioning bodies to match up product and service oriented promotions that increase exposure, create new business, and generate return on investment for sponsors.


Forward Sports Marketing joins industry expertise and exceptional talent to exceed clients' expectations in the creation and execution of personalized strategic campaigns. Results driven, FSM delivers diverse programs for an equally varied clientele to expand desired market reach and optimal target engagement.

You're covered

FSM’s expert team is focused on delivering an extraordinary campaign experience for the client, sponsor and primary target audience. We can handle all of your sponsorship needs including:

  • Prospecting
  • Contract Negotiation
  • On-Site Activation
  • Promotions
  • Hospitality

Proven Success

FSM strategically manages automotive events with on-site sponsor activation for maximum brand exposure to participants and spectators annually across North America.

We provide unmatched service by managing and maintaining activation programs from start to finish as well as imperative off-site campaign components.

Get Connected

FSM has a successful track record of brokering partnerships between our network of national retailers and clients with new or product line additions, resulting in additional revenue and distribution channels.

Be Seen, Be Heard

Our professional media team is ready to assist organizations with all of their public relations and media requirements. We take a strategic approach of managing online and social media to traditional platforms with national and local media outlets.



Dempsey Racing

Lead by Hollywood actor, Patrick Dempsey, the road racing team competes in the TUDOR United SportsCar Championship series which has 12 events in North America.  The team also participates in the world’s most prestigious road race, the 24 Hours of Le Mans, held at the Circuit de la Sarthe in France.  Dempsey Racing is one of the few factory backed Porsche team’s in the world, and has the right to participate in the Porsche GT3 Cup Challenge, as well as run for the Carerra Cup on the international scene.  Sponsors participating in racing promotions with Dempsey Racing enjoy the benefits of having a lead driver with world wide noteriety and strong competition on the track.


Manufacturers Series

Designed to offer something for everyone in a family atmosphere for American "Big Three" automotive brand enthusiasts, the Super Chevy Show, Fun Ford Weekend and Mega Mopar Action Series are all members of the Manufacturers Series with 33 events in 2014. Each Manufacturers Series event is wholly owned by its respective host track and showcases a car show, drag racing, manufacturer's midway, swap meet and car corral, as well as autocross at selected events. 


Win With Force

Since 2006, FSM has partnered with BrandSource, Ford and John Force Racing on the “Win With Force” sweepstakes.  The promotion gives John Force Racing fans the opportunity to win a washer and dryer or big screen television from BrandSource, highlighted by one fan winning a Ford vehicle at the end of the NHRA racing season and taking their place in the winner's circle with John Force.


Grime Boss

FSM has partnered with Jim Dunn Racing and Nice-Pak on one of their newest products, Grime Boss.  The Grime Boss Nitro Funny Car can be seen at NHRA events across the country and on national television at speeds of over 300 MPH.  The activation of the partnership has been visible to fans through product sampling, an interactive midway display and retail partnerships.


Real Pro Mod (RPM) Association

36 racers participating in the NHRA Pro Mod series make up the RPM Association, which was organized to develop exciting sponsor promotions for fans of the 250mph door-slammer entries.   Known as some of the quickest and most difficult cars to race due to their high horsepower, short wheelbase, and suspension components, always bring a full field of twenty or more entries to the 16-car qualified field that compete in Top 10 NHRA national event markets.   In addition to exposure in front of huge crowds during qualifying and race days at the tracks, fans and sponsors of the NHRA Pro Mod series also receive exposure on Discovery Channel’s Velocity network recap of each race, broadcast to more than 62 million homes in the U.S.


John Cummiskey Racing

Based in Indianapolis, and lead by one of the most experienced Crew Chiefs in the open wheel industry, John Cummiskey, the “Road to Indy” development team will compete in the Cooper Tires USF 2000 Series presented by Mazda.   Cummiskey’s background logged extensive years with Team Penske before more recent stints at Andretti, Newman-Haas, Dragon Racing, and Ganassi, before growing his Indy Car restoration business to the level that he could field his own team.   The team will feature talented young drivers looking to work their way up the competition scale, and prepare themselves for the next level in open wheel racing.


Dote Racing

The Dote family started racing together in the mid 80's, spending weekends at the track.  In 2009 they started a Top Fuel team and compete in the NHRA Mello Yello Drag Racing Series.

Leah Pritchett pilots the Top Fuel Dragster for the team.  She has been racing since the age of 8 years old with past success driving a Jr. Dragster, Nostalgia Funny Car and a Pro Modified car.


Gray Motorsports

With a long history of success, Gray Motorsports brings a competitive force to NHRA Pro Stock racing.  The three car team has won several events and continually ranks among the top competitors in points.


Erbacher Racing

Known throughout the world for his custom motorcycles, Erbacher has a passion to light up the drag strip at over 300 mph.  Erbacher racing fields a two car team that competes in the FIA European Drag Racing Championship series.


Top Fuel Harley Association

The newly formed association represents an array of drivers in the wild class of nitro powered motorcyles.  These drivers compete in several events throughout the country and bring a show for fans in every venue they visit.


Scrapper's Racing

Racing is a family affair for the Scrapper's team.  The beautifully custom painted Top Fuel Dragster is piloted by team owner, Mike Salinas.  No detail is too small as the team travels with a custom hospitality rig that stops fans at every track they visit.


Satterfield Racing

The '68 Firebird, affectionately known as the "Turbo Pig" can be seen at Pro Mod races throughout the country.  With an NHRA event win in 2013, the Satterfield racing team is a competitive force among the Pro Mod ranks.

Who we work with



View All Sponsors


View All Teams/Associations


Call US AT



520 NE Colbern Road, Suite A
Lee's Summit, MO 64086


Ryan Haas - Managing Partner

Todd Parker - General Manager

Nicole Erickson - Media & Marketing Coordinator

Jeff Foster - Director of Sponsor Development

Sara Griewing - Manufacturers Series Director

Brian Skurdal - Director of National Sponsorships

Steve Cutelli - Sales Representative

Dan Philyaw - Marketing Coordinator

Darrin Kraft - Marketing Coordinator